![]() ![]() ![]() There are an estimated 115 million Instagram users in the United States alone, a number which is forecast to grow to over 127 million in 2023.Īccording to the company, the secret to their success is their unique visual storytelling approach to social media. As of June 2018, there are an estimated 1 billion Instagram monthly active users worldwide. Instagram was bought by Facebook back in 2012. Eastern Asia placed first in a global ranking of mobile social media penetration according to geographical region.įacebook is by far the most popular social network with over 2.8 billion global monthly active users but Instagram, the mobile photo and video-sharing application launched in 2010, is quickly growing in popularity. As of January 2021, an estimated 54 percent of the world’s population was using social networking, with West and Northern Europe having the highest penetration rate – 79 percent of the respective region's populations. Such websites and apps are increasingly used not just for social sharing, but also as means to building reputation, finding career opportunities or monetary income. According to a recent study, internet users worldwide spend an average of over 145 minutes per day on one of the many social media platforms. The internet has brought about many changes in how people around the world communicate, especially through one of its most powerful inventions: social media. How many active users are on Instagram? In 2023, the photo sharing site is projected to reach 127.2 million monthly active users in the United States, up from 114.6 million users in 2020. ![]()
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